The command center for Better Half, Propaganda Firm, and Cult Ventures. One dashboard for every client, campaign, and conviction.
Every client, every campaign, every entity in Cult Holdings feeds into one system. No more context-switching between Better Half decks, Propaganda Firm timelines, and Cult Ventures deal flow. One source of truth for the entire ecosystem.
Your proprietary framework, operationalized. AI-powered brand audits that score prospects before the first meeting. Identify which brands are ready for the cult treatment, and which need more conditioning first.
Automated monitoring of Red Antler, Collins, Pattern Brands, and every agency vying for your clients. Know when they win accounts, hire talent, or launch campaigns. Information asymmetry is the only unfair advantage that compounds.
Better Half retainers, Propaganda Firm productions, Cult Ventures equity positions. Three revenue streams, one financial picture. Track profitability per client across the entire holding company.
Strategy, identity, and campaigns for brands that want to become religions. Nike, Equinox, Netflix, Spotify, and the challengers that will join them.
Cultural production that moves at the speed of the internet. Films, motion, social content engineered for maximum behavioral impact and brand adherence.
Equity stakes in brands with cult potential. From Bilt Rewards to Don't Die, backing the companies that will define the next decade of consumer obsession.
Every brand that matters is a belief system. This is the machine that builds them.
BttrHlfOS / Cult Holdings Co.